During the 20th century, the primitive homo-sapiens, one of the fore runners to our own homo-telepathus, would worship a series of non-corporeal dieties named 'brands'. By wearing garments decorated with the symbols, known as logos, of these dieties the primitives would proclaim their allegiance to a particular sect. Indeed, merely by being in proximity to these 'logos' it seems that the primitives believed that somehow they would be imbued with the qualities that the 'brand' seemed to represent. Like all religions these 'brands' had written and unwritten rules about conduct, dress, attitude and language which were decided by groups of 'marketeers'. These self-proclaimed arbiters of 'cool' would relay the messages via performances known as 'adverts' which were often cryptically obscure or surreal and frequently laden with subliminal suggestions. Scored by strikingly tribal music they would lull the viewer into a state of slack jawed acceptance with their repetitive beats. Bizarrely these 'brands' were most prominent in a time of otherwise waning spirituality - indeed, perversely and hypocritically, many of the devotees claimed to be 'agnostic' or 'atheist' - which, literally translated, meant that the person actively did not believe in religion.